RAJASTHAN, INDIA September 19, 2010: IKEA Chief Executive Officer Mikael Ohlsson and UNICEF India representative Karin Hulshof visiting the Facility Based Newborn Care Unit (FBNCU) at the Medical College of Udaipur where they met  premature babies and their families. The Unit was first established with UNICEF support in Jaipur and the Udaipur facility has not been funded directly by UNICEF  but developed on a model piloted by UNICEF in Tonk district, Jaipur.It's purpose is to provide services to pregnant women, premature and sick babies and to educate women of the benefits of going to hospital to give birth. It has been responsible for a  dramatic rise in survival rates of newborns.  The IKEA CEO is in India to see first hand the IKEA Social Initiatives program that foster better living for the poor through self help groups,education and hygiene.  pic Graham Crouch/UNICEF