Apple – 40 Years in 40 Seconds

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Apple turns 40. A celebration of four decades of ideas, innovation, and culture.

Liam – An Innovation Story

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True innovation means considering what happens to a product at every stage of its life cycle. Liam disassembles your iPhone when it’s no longer functioning, so the materials inside can live on.

ResearchKit — Empowering doctors, researchers, and now you

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An open source software framework, ResearchKit is helping medical researchers and doctors produce insights and discoveries at a pace and scale never seen before. See how this success has inspired new ways to understand and manage our own medical conditions.

The new iPad Pro

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With its powerful A9X chip, True Tone display, and 12-megapixel iSight camera, the new 9.7-inch iPad Pro delivers incredible performance and versatility. It redefines what’s possible with iPad. And it gives everyone the ability to do amazing things.

iPhone SE

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Welcome to the iPhone SE. It’s a big step for small.